PPC (pay-per-click) advertising refers to the strategic placement of paid ads, where you only pay when someone clicks through. Similar to traditional ads, PPC ads can be placed on a wide variety of platforms and websites so you can be sure they reach your audience. Unlike traditional ads though, you only pay for views that convert into traffic, rather than paying for the spot itself. 

There are a number of big benefits to PPC advertising, particularly when it comes to creating rapid demand and staying top of mind with existing customers. It’s why so many businesses rely on PPC advertising to round out their digital marketing efforts – and why they bring on a Boston eCommerce PPC company like SEO Brand to run the show and maximize their ROI.

• Split-tested results: Rather than just throwing a bunch of stuff at the wall and seeing what sticks, we use split testing to carefully observe what ad keywords, copy, and placements provide you with the highest ROI. 
• Rapidly generate new leads: We’ll target your PPC ads to the people who are most likely to purchase your products or services, then place those ads on distribution channels where they’re already paying attention. 
• Save on cost: You’ll only pay when someone clicks on your ads, which means no more throwing away money on ad placements that don’t connect with your audience. 
• Rise in the search engine rankings: We can integrate your PPC and organic search campaigns so that they work together to boost your search engine performance. 
• Target the right audience: We’ll get to know your target audience – including their preferences, pain points, and behaviors – and then we’ll design your PPC strategy in a way that’s optimized to appeal to them.
• Stay top of mind: Our Boston PPC services include retargeting so that you can place your ads in front of people who have already shown an interest in what you have to sell.