Case Study

Elevating Qollateral to
Industry Leadership

Client: Qollateral
Services: SEO

The Situation

When Qollateral approached us in August 2023, they were a relatively new player in the luxury asset lending industry with a minimal online presence. Their website was basic and lacked the professional polish required to build credibility and attract high-value clients. Their primary objective was ambitious—to become the leading brand in their industry and secure top positions in search engine rankings for their targeted keywords. However, their low visibility in search results and limited brand recognition were major roadblocks to achieving this goal. We increased their monthly organic traffic, domain authority, impressions, and organic conversions.

Here is how we did it.

Our Step By Step Approach

BEFORE

At the start of our engagement, Qollateral had a website that did not reflect their brand’s prestige or the trustworthiness required in the luxury lending market. They were ranking for only eight keywords, none of which were highly competitive or industry-defining. Without a strong SEO foundation or an effective strategy to expand their digital footprint, their growth potential remained untapped.

AFTER

We began with a complete overhaul of their website, designing a sleek and modern interface that aligned with their high-end clientele. The new website featured an elegant aesthetic, improved navigation, and clear calls to action, ensuring a better user experience. We also launched a comprehensive SEO campaign that included content optimization, technical SEO improvements, and a strong backlink strategy. We continuously monitored site performance, improving speed scores and ensuring compliance with best practices. Additionally, we developed new content and designs for additional pages, helping expand their service offerings and attract more search traffic.

The Outcome

Our strategic approach delivered outstanding results for Qollateral.

Within months, they saw a significant increase in exposure and conversions. Their keyword rankings skyrocketed from just eight to 212, with most of those now appearing in the top 10 positions. Currently, they rank on the first page for 80% of their targeted keywords, with a majority sitting in the top three positions or even claiming the number one spot. This surge in search visibility has not only positioned Qollateral as an industry leader but has also significantly boosted their credibility and customer acquisition efforts. With ongoing SEO efforts and continuous optimization, Qollateral is now well on its way to solidifying its dominance in the luxury asset lending space.

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Monthly Organic Traffic Increase

Domain Authority Increase

Impression Increase

Increase in organic conversions

“SEO Brand’s results speak for themselves. We rank higher and get a lot of organic traffic and leads now. We’ve never been on the first page for anything, and generating organic business was very difficult; we depended a lot on Google Ads. Now, 70% of our business comes from organic leads, and we’re constantly ranked on the first page for many different assets, and if not first position, definitely a top five.”

Managing Partner, Grigoriy