Problem

PeopleCore is a leading provider of customized training materials that help petrochemical organizations achieve operational excellence and grow talent. Their approach is based on an understanding of how people learn, which we use to build learning experiences that create competent troubleshooters, operators, and leaders.

Challenges Identified

Homepage did not clearly explain who they were or the services and training offered
Main menu was difficult to navigate
No footer navigation
Lacked a clear call to action

Actions Taken

Homepage content was updated to better illustrate what the company offers
Restructured the page layout to funnel users from education to contacting for additional information
Updated main menu navigation to easily identify training, procedure development and resources
Created a brand new footer design with navigation to important subpages

Results Achieved

Enhanced the user experience by making the site more intuitive, and content easier to read through.
Homepage, main menu navigation, and footer rendered for mobile devices

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