Problem
DWK Life Sciences was faced with a significant challenge. They were saddled down by an old version of SAP CRM that hindered their ability to scale their ecommerce component of their business due to a shopping cart loaded with bloatware, inefficiency while being tied into a crucial part of the company’s operating infrastructure.
Challenges Identified
- 1- A semi-functional shopping cart that when touched, seemed to break other critical components tied into the supply chain.
- 2- An inefficient shopping part that hindered rather than helped a smooth ecommerce experience for DWK’s client base.
- 3- No way to re-market to existing clients through promotional codes or tiered pricing.
- 4- A non-existent Search Engine Optimization or Paid Search strategy.
Actions Taken
- 1- In-Depth Research Performed
- 2- Full product page redesign for user-friendliness & better conversions
- 3- Conversion Rate optimization
- 4- Correct set up of tracking
- 5- Installation of thank you pages to accurately track Key Performance Indicators (KPI’s)
- 6- SEO optimization of content and images
- 7- Introduced consumer financing to the product pages
Results Achieved
1. – Collected accurate data through resolved tracking.
2. – Enhanced the user experience by making the site more intuitive, easier to find products.
3. – The new product page launch made the flow to purchase seamless by showcasing detailed descriptions and consumer financing.
4. – Aggressive marketing through SEO is helping generate sales with new and returning customers.
Before
After
GET A
FREE QUOTE
We are just a click away and
can’t wait to hear from you.
Fill out the form, email us at
[email protected] or
call 888.736.2571