Social media is just one part of your larger digital marketing strategy – but it’s an important one. 

We understand just how much your business has to gain from social media, and use a proven, data-backed approach to organic and paid social media marketing so that you make the most of your platform. 

When you work with SEO Brand, you get partnered with an experienced social media consultant who, in addition to being your primary point of contact, will oversee a larger team on your behalf, including SEO experts, copywriters, and graphic designers. Once your team is assembled, we’ll get to work on strategy, identifying your core objectives and figuring out exactly what steps we need to take in order to achieve them. 

Here’s a deeper look into our process, starting with the initial social media audit.

Before we can make improvements, we need to know where you stand. We’ll perform a comprehensive audit of your current status on social media, taking into account not just your own presence and performance but how it compares to your direct competitors. This will tell us what’s working, what’s not, and what gaps we need to fill in to ensure that you stand out from the pack.

A strong strategy is essential for sustainable success on social media. Your dedicated SEO Brand social media team will put together a custom strategy built around your goals, your budget, and your audience, as well as best practices for building brand awareness and high-value engagement within your industry. We’ll also figure out which platforms make the most sense for your business so we know where to focus our efforts.

You’re in good hands with Account Management from SEO Brand. Whether you’re starting from scratch with new social media accounts or need to improve existing accounts (or both!), we’ll do all the heavy lifting. This includes putting all of the foundational elements into place on each account, such as accurate and SEO-friendly business information. It’s an efficient and affordable alternative to doing it yourself and the best way to know that you’re checking off all of the correct boxes.

Content is the heart of your social media strategy but design plays a crucial part of a successful strategy.  As part of our social media marketing services, Philadelphia businesses get a steady stream of original and well-organized content, wrapped up in a design that converts clicks to business. Being a Philadelphia based web design agency, our local, Philadelphia experience provides a unique competitive advantage for local businesses. plus a content calendar that lays out a month-by-month creative strategy. Formats vary by campaign, but expect to see a balanced mix of promotional and branded content, all of it targeted toward your core audience and all of it highlighting your brand’s unique voice. 

Examples of content formats we can create for your brand include tips and advice, infographics, short articles, original images, testimonials, flash sales, product posts, and more.

There’s no such thing as set-it-and-forget-it social media. With our Facebook and Instagram management services, you get an ear to the ground so you always know who’s talking about your brand and in what context. You also get ongoing proactive engagement, with real-time responses to both positive and negative feedback on your pages. Want to deepen your pool of leads? We’ll forge creative, non-competitive partnerships with relevant brands to amplify your marketing reach and get your name in front of more potential leads.

We have an eye for data, especially when it comes to pulling actionable insights out of your social media analytics. We use smart digital reporting tools to track your data, adapting your strategy when needed based on what we learn. This helps us further your impact, and it also provides us with a full picture of what we need to do if we want to strengthen your social media performance.