YouTube Ads Management Services for Your Business
Forge powerful connections with a staggering 30 million daily visitors with YouTube ads management services.
Harness the power of custom targeting and direct ads with pinpoint precision to reach those most likely to be interested in your product or service. As consumer preferences shift towards YouTube for news and entertainment, your business gains an ever-expanding capacity to engage a vast and enthralled audience through digital ads.
SEO Brand provides a sophisticated suite of YouTube Ads management services designed to maximize your impact on the YouTube marketing platform. As your personal YouTube ads agency, SEO Brand can oversee your YouTube ads with an eye toward efficiency so that your content isn’t just shown to the right users but is done so with the lowest cost per view.
YouTube’s Pay Per View
(PPV) Video Advertising
YouTube advertising utilizes a pay-per-view (PPV) structure, which means that, for the most part, you only spend money on the ads that people see and interact with. With direct targeting, we can ensure that you’re not wasting resources on ads that aren’t likely to convert. We’ll focus our efforts on placing your ads in front of the right people at the right time, meaning more click-throughs and more conversions. Because if you’re not optimizing your YouTube ad presence, you’re missing out on a major source of revenue.
YouTube by The Numbers
It pays to set your sights on YouTube marketing. The big value of YouTube ads lies in their ability to reach not just a big audience but an engaged one. In 2015, “18-49 year-olds spent 74% more of their time watching YouTube videos, and 4% less time watching TV. On average, the site gets 1 billion views a day on mobile devices alone. The average mobile viewing session? More than 40 minutes.” (source: Brand Watch).
For businesses big and small who are looking to drive more attention to their ads, YouTube’s ability to provide such an extensive reach means that advertising efforts on the platform tend to pay off. Users are spending more uninterrupted time on YouTube than they are on other video marketing and social media platforms, and trends show that this is unlikely to change.
18 – 49 Years Old
Spent 74% of their time watching YouTube videos 4% less time watching TV
Average of 1 billion views a day on mobile devices alone
During 40 minutes
Types of YouTube Ads
One of the biggest benefits of dedicated YouTube ads services is the assistance you get with navigating the various ad types available on the social media site. Whether you want to focus on one type of YouTube ad or multiple types at once, a YouTube adverts manager can help you choose the right types for the right ad campaign content and objectives.
TrueView in-stream ad (skippable)
TrueView in-stream ads are YouTube video ads that are typically shown before the video the user has selected to watch. Viewers can skip the ad after five seconds or continue watching it until the end. With TrueView in-stream ads, you only pay when a viewer watches either 30 seconds of your ad or watches it to the end (whichever is shorter) or when they interact with your ad in some way, such as by clicking through or engaging with another element of it.
Non-Skippable Video Ad
Non-skippable video ads on YouTube require viewers to watch the entire advertisement without the option to skip. These ads last, on average, around 15 to 20 seconds. While non-skippable ads ensure more exposure, they may lead to more viewer frustration.
YouTube Display Ad
TrueView in-display ads, also called in-search YouTube video ads or TrueView discovery ads, appear in YouTube search displays alongside other YouTube videos (not all of which are ads). They’re designated by a small “ad” banner next to the display name. With these types of ads, you pay only when a viewer clicks on your ad to watch it.
YouTube Bumper Ads
YouTube bumper ads are limited to six seconds and must be watched before the video the viewer has chosen to watch can be viewed. With bumper ads, you pay per impression.
YouTube Overlay Ads
Overlay ads are semi-transparent, interactive ads that appear on the lower portion of a YouTube video while it’s playing. They feature a small text headline and a call to action.
YouTube Sponsored Cards
Sponsored cards are interactive, clickable overlays that appear within YouTube videos as they play. Similar to overlay ads, sponsored cards allow advertisers to promote products, services, or other content related to the video being watched non-intrusively. Sponsored cards usually include images, text, and a call-to-action button.
An SEO Brand YouTube Ads consultant can help you choose the YouTube ad types that make the most sense for each of your ad campaigns. You’ll get more bang for your buck with ads specially designated where they’ll make the biggest impact.
Audience Targeting
YouTube offers a variety of targeting options that help you place your video ad in front of the people most likely to convert. Being a YouTube ads agency is just one part of what we do here at SEO Brand – we also bring our expertise in full-scale digital marketing, which includes SEO, content marketing, and competitive analysis, to the table.
We’ll use what we discover about your brand identity and your consumer base to target your video ads to viewers based on a number of key variables, including:
- The topic of the video your ad is embedded in
- The demographics of your viewers (age, gender, location, etc.)
- User interests
- Keywords relevant to your ad
By targeting your ads to the right viewers, we will help ensure that you’re getting impressions that matter from people who want what you have to sell.
Benefits of YouTube Ads Services
Detailed Analytics and Insights:
YouTube has intuitive analytics tools that offer insights into viewer behavior, engagement, and demographics. Advertisers can use this data to refine ad targeting and optimize current and/or future campaigns.
Long-Term Visibility with Evergreen Content:
High-quality, relevant content on YouTube can generate views and engagement well beyond the initial ad campaign period.
Educational Content Opportunities:
YouTube’s platform thrives on educational and tutorial content. Advertisers can capitalize on this by creating informative videos that not only promote their products/services but also deliver value through tutorials, how-to guides, and product demonstrations.
Global Reach and Localization:
YouTube has a vast international audience. Advertisers can not only leverage this global reach, but they can set localization features to target specific regions or demographics as well.
Cross-Platform Integration:
YouTube is integrated with other Google products and services (Google Display Network, for example), allowing advertisers to benefit from cross-platform synergy.
Community Building:
YouTube channels can build a loyal audience and community around a brand. Engage with your audience by responding to comments, maintain a consistent content schedule, and collaboratewith popular YouTube personalities to help build up brand efforts.
YouTube Ads Management
Services FAQs
Get Started with a YouTube Ads Agency
Let’s do better together. Give us a call at 888-736-2571 or send us an email at [email protected] and learn how you can increase performance and profits with YouTube ads services today!