The Basics of LinkedIn Advertising
We’re more than just a LinkedIn Ads agency, which means we understand the ins and outs of digital marketing campaigns from a variety of important angles, including content, SEO, conversions, and competitive analysis. We’re proud to call ourselves experts in paid search advertising across the web and social media, and we bring years of experience in helping companies do bigger and better in their social media ad campaigns. As your LinkedIn Ads consultant, we’ll help you gather qualified leads with custom-made ad campaigns designed to convert.
“B2B buyers are increasingly looking to LinkedIn when making purchase decisions, and “as of 2017, there were 9 billion content impressions on LinkedIn feeds every single week.” (source: LinkedIn).
While other social media sites are more broadly consumer-based, LinkedIn appeals to individuals who are looking for authority and brand connections. “That’s big news for the 94% of B2B marketers who distribute content on LinkedIn, but even more important is the fact that 46% of social media traffic coming into B2B company sites originates from LinkedIn.” (source: LinkedIn). If you’re not running an ad campaign with a LinkedIn marketing agency, you’re missing out on a huge opportunity to bring quality leads back to your site.
With a LinkedIn Ads agency, you can target users based on the exact demographic descriptions they use to align themselves as an expert in their field through information provided on profile pages, professional groups, and forums.
Our LinkedIn Marketing Agency
Will Target Users Based On:
- Location
- Job title
- Job skills
- Job function
- Industry
- Age
- Gender
- Seniority level
- Educational degree and field of study
- Company size
- Years of professional experience
- And more…
We can also run ads that reach just those individuals who are already part of your email marketing database. With a dedicated LinkedIn Ads management team, you can put the focus where it counts, spending ad dollars on targeted campaigns that are directed at the exact individuals who are looking for your product or service.
Your LinkedIn Marketing Agency
When you hire SEO Brand as your LinkedIn marketing agency, you get a team with deep knowledge of social media marketing and a commitment to sustained improvements. We’ll set you up with a personalized crew of skilled social media marketers and LinkedIn Ads consultants who will make informed ad decisions based on your brand’s identity, goals, and budget.
The first step of our LinkedIn Ads management services includes a full audit of your current LinkedIn Ad efforts (if applicable), with an eye to what’s working and what can be improved upon. Our LinkedIn Ads agency will figure out exactly where you’re excelling so we can build upon it and ditch the campaign efforts that are failing to convert.
From there, we’ll focus on exposure, with custom copy and cost-effective solutions that are designed and targeted to appeal to your consumer base. We’ll track the progress of performance metrics – including clicks, leads, and conversion – so that we can tweak things as we go, and you’ll receive regular reports that break down what’s going on so you’re never out of the loop. You get a dedicated LinkedIn Ads consultant and an ad account optimized to convert, all while you get to focus on the other things that matter in the day-to-day running of your business.
Get Started Today with Our LinkedIn Ads Agency
Today’s B2B marketers know that if they want to increase their performance, they have to put resources toward a LinkedIn Ads campaign. Whether you’re new to the LinkedIn Ad game or you need some additional support to maximize your leads and conversions, SEO Brand has qualified experts ready to increase your success on the LinkedIn Ads platform.
Get your brand in front of the people who matter with comprehensive LinkedIn Ads management services focused on results. Give us a call at 888-736-2571 or send us an email at [email protected] to get started with our LinkedIn marketing agency.