Facebook Ads Service for Your Business
Leverage the expertise of a dedicated Facebook Ads service manager and unlock a wealth of new opportunities and remarkable business growth.
When it comes to social media advertising, Facebook is King. Facebook is the number one most popular social media site on the internet, nationally and globally, with 3 billion monthly active users (MAUs). You can increase your reach by millions of views if you run a successful Facebook ad campaign.
SEO Brand offers premier Meta/Facebook ads services that are specially designed to target the consumers most likely to purchase your product or service. We can design, build, and oversee a Facebook ad campaign based on your campaign goals and business objectives, with a keen eye toward maximizing profit potential and optimizing keywords and copy to your ideal consumer base and their Facebook activity.
What are the Benefits of
Facebook Advertising?
Facebook advertising affords users with a myriad of benefits. Here are a few:
Web Traffic Surges: Drive a wave of visitors to your digital domain. Ignite a surge in sales and conversions through targeted campaigns that resonate with your audience and direct them to your website.
Precision Targeting: Tailor your campaign to the specific tastes, interests, and behaviors of your target audience.
Reach New Audiences: Expand your business horizons by reaching a vast pool of potential customers. In addition to precision targeting, you can chart a course to connect with new audiences with Lookalike Audiences.
Improve Customer Engagement: Curate content that engages, resonates, and lingers in the minds of your customers.
Achieve Maximum Returns: Outsmart traditional methods with a digital alchemy that maximizes your budget and propels your brand forward.
A Facebook Ads Service with
a Data-Driven Approach
The key to a strong Facebook ads campaign is frequent optimization based on tracking and analytics. As a distinguished Meta ads agency, we’ll use the data and metrics found within your company’s built-in Meta/Facebook Ads Manager and combine that with general analytics on your website traffic and conversion rates to build you the very best Facebook ad strategy and adjust it as we go along. We’ll tweak your campaign based on performance metrics, and we’ll also identify clear successes so we can capitalize on them and expand those strategies into other areas.
Facebook Ad Design
Part of our role as your Facebook ads consultant is to optimize and follow up with every single aspect of your Facebook ad campaign. We’ll track your ads on Facebook to make sure they are being placed on relevant pages and shown to your target audience so you can be sure you’re not wasting time, money, or effort with your Facebook ads. We’ll also look deep into your Meta Business Manager analytics and make changes based on key data points, as well as perform an A/B test on the ads we create for you so that we can adjust strategies as needed.
Wondering what will live on the other side of your Facebook ads? With SEO Brand, you get a personalized team of SEO and Facebook advertising experts who, in addition to optimizing your Facebook ad campaign, will design custom copy and landing pages for your ads so that follow-through remains strong and customers who click through are more likely to buy.
Target the Right Audience With Facebook
Ad Management Services
One of the biggest benefits of hiring a Facebook ads expert is the knowledge you get regarding your target audience. We’ll optimize your ad campaign for the precise consumer base you’re trying to reach, taking into account various demographic variables such as:
- Gender, location, age
- Interests
- Education level
- Geographic location
- Language
- Life events
- Income
- And more…
We can also create Custom Audiences for your brand through information we gather from your marketing lists, as well as Lookalike Audiences based on your website visitors. By honing in on the Facebook users who are most likely to interact with your brand, we’ll avoid wasteful spending and be able to better target your ad copy for the people who will come across it.
See What Our Meta Ads
Agency Can Do
Copy and creative
SEO Brand is a Facebook ads agency, but it’s not all that we do. We have a dedicated staff of digital marketing experts, technical pros, and skilled copywriters who can enhance your Facebook ad campaign and better connect with your audience.
All copy is not created equal. For ads and landing pages, you want copy that is specifically designed to maximize usability and conversions. Our agency pros will get to work for your business, custom-creating copy that perfectly aligns with your brand’s voice and objectives.
Landing pages and A/B testing
The best way to predict the effectiveness of a Facebook ad is to run A/B testing prior to publication. At SEO Brand, we have years of experience running split testing campaigns and decoding the results. You’ll get the assurance that your Facebook ad will perform well even before we post it, and we’ll know ahead of time if a certain strategy isn’t going to accomplish what we want it to.
Though it’s impossible to truly know the impact of a Facebook ad campaign before you put it out into the world, targeted A/B testing helps us take a bit of the guesswork out of it and focus our efforts on the ads that are going to bring you the biggest bang for your buck.
Optimization
Our dedicated team continually fine-tunes various aspects of your campaigns, closely monitoring key metrics like click-through rates, conversion rates, and engagement. We’ll skillfully adjust audience targeting, tweak bid amounts, and experiment with different ad creatives based on real-time data insights. Our commitment is to maximize the efficiency of your ad spend, ensuring your ads are not just seen but are resonating with your audience, driving the best possible outcomes for your business.
As your trusted Meta ads agency, we’re always in sync with the latest updates and algorithm changes on the Facebook advertising platform. Count on us to seamlessly integrate new features, follow industry best practices, and adapt your campaigns to the evolving digital landscape. With our continuous optimization efforts, your ads will not only stay competitive but will thrive, reaching your target audience effectively and delivering an impressive return on investment.
Facebook Ad Formats
Image Ads:
Image ads are simple advertisements with a single image. You can use them to showcase your product or service. The use of engaging visuals is crucial for capturing the audience’s attention.
Video Ads:
Video ads leverage dynamic videos to convey a more engaging message. These can be presented in various formats, such as in-feed, stories, or carousels.
Carousel Ads:
Carousel ads allow advertisers to showcase multiple images or videos within a single ad. Users can swipe through the carousel for a more interactive experience.
Slideshow Ads:
Slideshow ads are a lightweight alternative to video ads that utilize a series of still images. This format is beneficial for businesses with limited video resources.
Collection Ads:
Collection ads are designed for mobile shopping experiences. They feature a cover image or video and allow users to tap on products to learn more.
Instant Experience (formerly Canvas) Ads:
Instant Experience ads provide a fullscreen, immersive experience on mobile devices, combining images, videos, and other elements.
Lead Generation Ads:
Lead generation ads focus on collecting lead information, such as email addresses, directly within the ad. They include pre-filled forms for user convenience.
Dynamic Ads:
Dynamic ads automatically promote relevant products to users who have shown interest in your website or app. Content is personalized based on user behavior.
Messenger Ads:
Messenger ads appear directly in users’ Facebook Messenger. Businesses can drive conversations or promote products within the messaging platform.
Playable Ads:
Playable ads are interactive, allowing users to engage with a demo of your app or game before installing it.
Augmented Reality (AR) Ads:
Augmented Reality ads integrate AR elements, allowing users to interact with products virtually.
Event Ads:
Event ads are designed to promote events and drive attendance. Users can RSVP directly from the ad.
Meta Business Manager, Facebook Ads, and Instagram Ads
Meta Business Manager is a centralized hub for managing product or service advertisements across all Meta-owned platforms, including Facebook and Instagram.
In a strategic move in October 2021, Facebook, Inc. underwent a significant rebranding initiative. This rebranding was not merely a change in name (Facebook to Meta) but a part of a broader strategy to reflect the inclusive nature of the company, which now serves as the umbrella entity for an array of products, like Facebook, Instagram, WhatsApp, and Oculus.
What does that mean for Meta advertising? Well, it means that businesses can leverage Meta Business Manager to reach a vast and diverse audience through various advertising channels. For example, Facebook ads also run on Instagram. By default, your ads are duplicated on Instagram unless you specifically turn off the IG placements from the Facebook ads manager section. The benefit of this is double-reach and double-engagement.
Talk to us about how you can leverage cross-platform advertising today!
Work with a Facebook Ads Expert
Facebook is a prime opportunity for reaching millions of users who otherwise might not find your business. As a Facebook ads agency, we’ll help you get in front of them in a way that makes the most sense for your goals and your budget. To get started, give us a call at 888-736-2571.