In terms of importance, content marketing is as critical to your business’s overall success as product development and customer service. The internet opens up the door to millions of consumers who might otherwise not find your brand, and grabbing their attention and keeping them on your site starts with your content.
In today’s digital economy, there’s more to running a successful commercial enterprise than just producing a superior product or service. If you want to outrank your competitors in performance, profits, and search engine rankings, you’re going to have to publish high-quality content that connects with your audience, builds your authority, and inspires conversions.
SEO Brand employs a creative team of copy marketing experts who can help your business develop and create the perfect content to fit your brand identity and the product and/or service you are selling. As an SEO and content marketing agency, we specialize in a variety of content types and strategies and have years of experience in identifying the perfect type of content for a particular objective and figuring out where and how it should be distributed. Our agency experts will pinpoint who your key target audience is and produce relevant, engaging content that keeps them interested and maximizes your conversion rate – all while you get to focus on other things.
Custom Writing Services
Your brand has a voice, and we’ll help you find it, build it, and optimize it. When you hire SEO Brand to take over your digital content marketing, you get a personalized crew of creators, SEO experts, and technical pros who will work together to optimize your website for search engines and users. Our content marketer team consists of skilled copywriters and designers who can take your company’s website to the next level with custom copy designed specifically to appeal to your target audience.
With our strong background in SEO, you can be sure that all content we create for you will incorporate keywords and structural elements that are designed to enhance your search engine ranking and get your page in front of as many viewers as possible. We’ll use multiple types of content to appeal to the widest user base possible, including, but not limited to:
- Press releases
- How-to guides
- Email marketing and newsletters
- Infographics and other types of visual content
- Case studies
- Whitepapers
- Positive reviews and client testimonials
- Website pages (About Us, FAQs, home pages, product pages, etc.)
- Guest posts
- Q&A sessions
- And more…
With each piece of copy we create for you, the goal is multi-dimensional: we want to increase your authority in your industry, bring more traffic to your page, and turn more of that traffic into conversions. And we’re experts at doing all three.
Content Assessment
Content marketing doesn’t always mean starting from scratch. Our first objective is always to do a complete audit of your existing site and figure out exactly what’s working and what isn’t, as well as what needs improvement and what needs to be removed. By figuring out the strengths and weaknesses of your existing content, we can quickly identify what successes we can continue to build upon and what missteps we need to avoid moving forward. A complete content assessment has a few other parts too:
Competitive Analysis
Just as important as knowing what you’re doing right and wrong is knowing what your direct competitors are doing right and wrong. We’ll help you figure out exactly who you’re competing with in your market and then optimize a content campaign designed to outrank them in the search engines.
Target Audience Analysis
Do you know who your ideal consumers are? With so many people on the internet, you may be able to cast a wider net than you think. We’ll help you figure out exactly who you’re trying to reach with your product and your content – their age, gender, language, geographic location, education level, socioeconomic status, and more – so you can focus on engaging an audience base that is most likely to convert.
Keyword Research
One of the most important parts of SEO is identifying the keywords that will lead your target audience onto your page. We’ll use our SEO experience to pinpoint exact words and phrases that will bring consumers onto your page, and then we’ll organically work those keywords into your content so you can maximize your presence.
Get Started Today
When you work with SEO Brand, you get a team of experts who can provide targeted SEO recommendations with sales copy in mind. We’ll create content you’ll be proud to share, with creative copywriters who know how to put your brand’s unique voice into engaging, sales-focused material. For additional writing services, check out our Blog Services page.
Ready to get started? So are we! Give us a call at 800-262-5023 or send us an email at [email protected] and start building up your website with content that converts.