It’s essential that you know what brands you’re directly competing against online. We’ll perform a competitive analysis to identify your most notable competitors and their biggest strengths and weaknesses. This gives us key insights into their SEO strategies, which we can then use to figure out your own best approach. 

The #1 question on our mind during the competitive analysis: how do we outrank the competition? No matter how harrowing the challenge seems, we’ll use this analysis to identify the gaps in your strategy and fill them in with tactics that will work. Eventually, you’ll be their biggest competitor, and not the other way around.

When it comes to the best search engine optimization services, New York to L.A. to Tokyo, keyword research is always part of the deal.

We base our keyword research strategy on your industry, business type, and short- and long-term goals. Then we break it down further to cover three distinct types of keywords:

• Focus keywords – The core keyword we want to aim for on each page of your site.
• Primary keywords – The keyword or set of keywords that we want to work into headers and meta content.
• Long-tail keywords –  The longer, phrase-driven keywords that we want to appear within your general site content.

Your website is your brand’s online headquarters. We’ll use on-page SEO to optimize every page to rank, increasing organic traffic and getting more eyes (and more leads) on your site. 

Our on-page SEO tactics start with identifying the specific URLs that need the most work and then optimizing them with meta titles, meta descriptions, alt tags, header tags, title tags, custom copy, and more. All of these factors directly impact how your site ranks, so we’ll make sure that they’re keyword-driven and written with clarity and intent. We’ll also ensure that there are strong calls to action so that when your audience does end up on the page we can urge them toward a conversion. 

On-page SEO is an ongoing effort. We’ll re-evaluate your on-page SEO performance once a month after our initial fixes are in place, monitoring trends in traffic and rankings and resolving any issues that have popped up.

Your local audience is out there, but are they able to find you? With our local SEO services, you get a qualified team of SEO experts dedicated to optimizing your brand performance in the area(s) where you serve your customers. We’ll make sure that your local audience can find you with ease, and that you’re ranked as high as possible on a location-by-location basis. 

Targeted tactics include local SEO-specific competitor analyses, keyword research, demographic data, and web and technical analytics.

If you want to rank, you need to have a steady stream of high-quality and original content published to your site. That can get expensive, especially if you handle it all in-house. So work with our team of talented copywriters and editors instead and get a combined content marketing and SEO strategy that’s as effective as it is cost-efficient. 

As a full-service company offering New York City SEO services, we’ll help expand and improve your search engine visibility with keyword-optimized content and a robust content strategy designed just for your business. We work with some of the best writers in the industry, and are confident in our ability to provide you with content your business can be proud of. We’ll also check in regularly with consultation and analytic updates so that you never have to wonder whether your investment is paying off. 

Your website plays a huge role in digital marketing success, but it isn’t the only thing. We’ll take care of SEO outside your website too, researching additional keywords that are associated with your services or products and then using them to create content on your behalf for other reputable sites. This will help you build a strong network of backlinks so you can grow your audience, create more buzz around your brand, and increase your website’s domain authority.

A great link building strategy is integral to increasing page authority and driving more organic traffic to your website. It can also make a massive difference in your search engine rankings, since the more high-quality links you have leading back to your site, the more Google trusts that your content is good and authoritative. 

We’ll use content outreach tactics to gain backlinks for your site on similar but non-competing websites, including (but not limited to):

• News websites
• Trade publications
• Professional association websites
• Niche-specific blogs
• Forums and online communities (ex: Quora and Reddit)

A lot of businesses are unaware of the many technical issues that can stand in the way of good SEO. We’ll set up audits using internal and third-party tools to crawl your site like a search engine would and check for technical issues like 404 errors, duplicate content, crawling errors, sitemap issues, and more. 

Other issues we’ll be able to pinpoint include:

• Slow loading speeds
• ADA compliance issues
• Mobile non-compatibility 
• Poor metadata
• Inefficient site structure
• Dead or orphaned links

Once we know where the problem areas are, our technical team will be able to make fixes as needed so that the back-end of your website is truly good as gold.