If you want to be number one, you have to beat out the competition. We’ll complete a thorough competitor analysis to figure out who your main competitors are and what their SEO strategies look like. This tells us exactly what we’re up against, as well as the gaps that we need to fill in your own strategy. Plus, the more we know about your competitors’ strengths and weaknesses, the more we can do to ensure you come out on top.

Our keyword research strategy allows us to identify the keywords with the highest ROI for your brand, taking into consideration core factors like your industry, your business type, and your audience’s search behaviors. We’ll cover three distinct types of keywords – focus keywords, primary keywords, and long-tail keywords – in our research, and then design a plan for working those keywords into blog posts, web copy, press releases, and other customized SEO content we create for your business.

Your website plays a massive role in your overall SEO performance. To make sure it’s doing its job, we’ll employ designated on-page SEO tactics to optimize your site page-by-page, in turn increasing your organic traffic and driving more conversions when and where it really counts.

To get the ball rolling, we’ll find out which specific URLs are failing to pull their weight and then optimize them with keyword-rich content, meta titles, alt tags, header tags, and more. We’ll also include strong calls-to-action throughout so that you can make the most of every visit. 

And because SEO is an ongoing effort, we’ll maintain strict oversight with monthly on-page SEO performance checks, identifying issues at their earliest stages and making fixes whenever and wherever they’re needed.

It’s crucial that your local audience is able to find you with ease. Wherever you serve your customers, we’ll take action to get you ranking in that location and get your business top of mind with local consumers. This involves a comprehensive local SEO strategy that includes the same tools and tactics we use for broader SEO purposes, just narrowed in on more targeted locations. This includes local SEO-specific competitor analyses, keyword research, and web and technical analytics.

High-quality and original content is an absolute must for today’s businesses. But it can be extremely expensive to hire an in-house team of writers, and even more expensive to hire writers with a deep understanding of SEO and content strategy. That’s where we come in. Our Los Angeles SEO agency works with some of the industry’s best copywriters and editors, and we can provide you with a steady stream of content that’s SEO friendly and specially geared toward your audience. Get timely, keyword-optimized content on a consistent schedule, as well as regular consultations and analytics updates so you always know exactly how your content investment is paying off.

Off-page SEO helps put your brand into context, with well-placed off-page content boosting your website’s domain authority and building more buzz around your business. We’ll use off-page keyword research and content to help you establish a complex network of backlinks from reputable sites, all of which will strengthen your position with search engines and provide you with a significantly larger audience than you’d get from on-page SEO alone.

Speaking of links, we’ll use content outreach tactics to get you more links – and better quality links – back to your website, including backlinks from similar but non-competing sites that include:

• News websites
• Trade publications
• Professional association websites
• Niche-specific blogs
• Forums and online communities (ex: Quora and Reddit)

These links drive more organic traffic to your site. They also let Google and other search engines know that they can trust you, in turn increasing your page authority and lending more much-needed credibility to your brand.

Don’t let small technical details derail your SEO efforts. We use internal and third-party audits to monitor every technical aspect of your site and ensure that there are no issues standing in the way of SEO success. This includes checking for things like slow loading times, crawling errors, duplicate content, 404 page errors, and other common but seriously problematic issues, all so we can identify problem areas and fix them in record time. 

Other issues we can help resolve include:

• ADA compliance issues
• Mobile non-compatibility 
• Poor metadata
• Inefficient site structure
• Dead or orphaned links