We’ll do a complex competitive analysis to determine who your biggest competitors are and what we need to do to beat them in the search engines. Specific areas that we’ll be looking at include your competitors’ keyword and social media strategies, as well as the content they’re covering and how we can do it better.

Speaking of keywords, our Boston SEO services include comprehensive keyword research so we can identify the keywords we need to rank for based on your industry, business, and audience search behaviors. We look at three different types of keywords (focus, primary, and long-tail), which together provide us a foundation from which to build the broader content marketing plan that we put together for your business.

Think of your website like your brand’s digital headquarters. Not only is it where you make the strongest connections with your leads, it’s also where you share information about who you are and handle much of the ins and outs related to selling your product or service. From there, it’s easy to see why nailing your on-page SEO is so important, and why driving more organic traffic to the page is only half of the equation. 

We’ll do a full audit of your site to determine which pages need to be optimized, then enhance them as needed with new SEO-rich content, meta titles, images, tags, and more. We’ll also ensure there are plenty of clear and distinct calls to action so visitors are seamlessly guided through the sales funnel. 

Of course, SEO isn’t a set-it-and-forget-it type of thing. We’ll perform monthly SEO performance checks on your site so we can identify and address any issues that pop up – and so you never have to worry that we’re missing an opportunity for improvement.

Through our SEO firm, Boston MA businesses get everything they need to reach their local audience. And we can do the same for you, regardless of where you’re located. We make it easy to connect with your local audience by creating a targeted local SEO strategy that’s specifically geared toward a more narrow list of locations. This way, locals will be able to find you with ease, and you’ll have a perfect local companion to your more extensive SEO efforts.

Content is king. It’s also expensive and time-intensive for businesses to produce on their own. The solution: partner with SEO Brand, and get access to our team of best-in-class copywriters and editors, all of whom are ready to amplify your brand voice through high-quality and 100% original content. You’ll get a custom content plan, as well as a steady stream of SEO-friendly content written just for you and your audience. We’ll also provide you with regular analytic updates so you can monitor performance and know your content is doing its job.

Off-page SEO extends your reach and increases the buzz around your brand. We’ll place branded content on relevant affiliate sites to boost your own website’s domain authority and get you more backlinks. The result is more visitors ending up at your site and more trust from Google, both of which are a must if you want to keep your business growing.

Links are integral to your SEO strategy, lending credibility to your brand and driving more organic traffic your way. And to get you more of them, we’ll use various content outreach tactics to gain links back to your site, publishing content on similar but non-competing sites such as:

• News websites
• Niche-specific blogs
• Professional association websites
• Forums and online communities (ex: Quora and Reddit)
• Trade publications

Our in-house web development team will make sure that unforeseen technical details never stand in the way of peak SEO performance. Through internal and third-party audits, we’ll monitor your technical framework and look for tricky issues like crawling errors, 404 page errors, and slow loading times, then fix them in record time. 

Other issues we’ll keep an eye out for include:

• ADA compliance issues
• Dead or orphaned links
• Mobile non-compatibility
• Navigational issues 
• Poor metadata