Amazon PPC Management
Amazon PPC management could be what your business is missing. Amazon is the largest online eCommerce platform, with billions of visitors each month. With professional Amazon PPC services from SEO Brand, you can quickly boost your product sales and dominate your niche by getting your listings at the top of Amazon marketplace search results.
SEO Brand is the data-driven Amazon PPC agency you are looking for. Our experts can help you become an Amazon seller, optimize your Amazon strategy, and generate more sales of your products on Amazon’s marketplace – all while increasing your profit margins and keeping your brand relevant to its core audience.
Why Work with an Amazon PPC Agency?
A smart Amazon PPC strategy can get your products to the top of the Amazon search results for your targeted keywords. To make it happen, though, you need to make sure that you’re bidding on the right keywords and bidding the right amount, and that’s where our Amazon PPC optimization service can make all of the difference.
With optimized Amazon PPC, you’ll bid on keywords on which you want your product pages to rank and then shoppers will click on your ads and visit your product page. The result is more sales and increased revenue with optimized spending on Amazon Ads.
All you need to make it happen is an expert Amazon PPC agency that can set up your campaigns, optimize bid prices and product pages, and deliver the best returns on your investment.
Benefits of Amazon PPC Services
It pays to invest in Amazon advertising. Here’s why:
- It offers a reasonable cost per click.
- You can reach your customers when they are already in shopping mode, since all searches on Amazon have inherent commercial intent.
- Amazon sponsored ads are strategically located at positions that offer maximum visibility for your products.
- The Amazon PPC management process lets your products appear for searches related to products similar to yours, offering you an additional opportunity to improve product visibility and generate more sales.
- You can promote your newly launched products at the top of the search results.
- An Amazon sponsored ad strategy can boost your brand visibility and help make you a market leader in your niche.
Amazon PPC Consultants That’ll Take
Your Amazon Ads to the Next Level
As Amazon PPC management experts, we help your brand get listed at the top of Amazon search results by creating different types of ad campaigns based on your exact business needs. Here’s a quick look at what we can do for you with our Amazon PPC service.
Keyword Research
Elevate your Amazon PPC campaigns with our innovative approach to keyword research. We go beyond the basics, identifying bespoke keywords that resonate with your products and captivate your target audience. Through a blend of advanced methods and specialized tools, we uncover not just keywords but strategic gems that drive high-converting traffic to your listings, ushering in a surge in sales and an optimized ROI.
Optimization Techniques and Continuous Improvement
Beyond routine tasks (keyword selection, audience targeting, ad creation, etc), we continuously evaluate ad performance, orchestrating bid adjustments for keywords that demand attention. We identify negative keywords to filter out unwanted traffic and ensure a refined audience. Data analysis is the driving force helping us make decisions for each campaign we manage.
Bidding Strategy
We delve into your ad performance data to fine-tune bid amounts for top-performing keywords. Additionally, we strategically decrease bids for keywords that need reassessment. This methodical strategy achieves a harmonious balance, increasing your sales while prudently managing expenses. Count on our team to navigate the nuanced relationship between keywords and bids for a more efficient and cost-effective Amazon PPC campaign.
Supercharge Your Amazon PPC Campaigns
Avoid wasting your time trying to determine the best bids on your ads. Our skilled Amazon PPC consultants can take care of all your Amazon PPC management needs.
We undertake the following activities to generate the best results:
- Existing PPC campaigns are audited for optimization opportunities.
- The right keywords are found that can bring in more sales.
- We optimize the product pages in relation to the Amazon A9 algorithm that ranks product listings based on relevance and popularity.
- We set up your Amazon PPC campaign after carefully considering all the KPIs and business goals.
- We use smart bidding strategies so that you are charged less but generate more sales.
- We help improve the CTR and Conversion rate of your ads.
- A/B testing is carried out to find the best version of your Amazon ad.
- We continuously work towards decreasing the Cost Per Click (CPC) to improve the overall Return on Investment (ROI).
Types of Amazon PPC Ads
Amazon Sponsored Product Ads
A sponsored product Amazon ad appears at the top of the Amazon search results and product details page, where they’re more likely to attract potential customers. And because they’re PPC (pay-per-click) ads, you’ll only pay when customers actually click through to your product page. To make sure you get your money’s worth, we’ll track your performance data carefully to ensure you only invest in keywords that maximize your ROI, then automate your campaigns so you never miss out on a profit-driving opportunity.
Amazon Sponsored Brand Ads
Sponsored brand ads appear above, below, and to the left of search results. This type of ad highlights your brand and up to three product descriptions and images. This is the best way to boost brand awareness on Amazon, and an essential part of an effective Amazon PPC management strategy. We’ll help you optimize your use of this feature and get your ad in front of the right audience. Our team will also time your ads correctly so that you can take full advantage of this placement and the buzz that it can attract.
Sponsored Display Ads
Sponsored display ads can appear anywhere on Amazon and its partner websites. This feature uses machine learning to engage audiences whose shopping interests match with your promoted product or retarget audiences who’ve engaged with you previously. You can also use it to target specific products that are similar to your advertised item. Our Amazon PPC services will ensure you produce and place your ads in a way that makes sense for sustainable brand growth, all while working within a predetermined – and expertly optimized – budget.
Video Ads
Video ads enable you to showcase your product or share your brand message with your target audience, and you can run video ads on Amazon even if you don’t sell your products on their marketplace. Work with your SEO Brand Amazon PPC management service team to select your core audience for video ads and create content that converts. We’ll help you connect the dots between your videos and sales and make sure you’re not wasting money on dead-end efforts.
Amazon PPC services to lower
your ACoS
ACoS stands for Advertising cost of sales, and it is one of the most crucial elements in Amazon PPC advertising.
Our specialized Amazon pay per click account management team helps you experience high ROI and low ACos. Here are the steps we undertake to help you boost your e-commerce business on Amazon:
- Add negative keywords to eliminate terms that are driving clicks but not converting sales. We find the phrases under your Search Terms report.
- Move the high-converting keywords into specific campaigns as an exact match keyword.
- Reduce bids on keywords that are not performing well.
- Write well-optimized product titles to filter out people who shouldn’t be clicking on your ad.
- Optimize your product description and bullet points to increase the likelihood of conversion, thereby reducing your ACoS.
- Use high-quality images and videos (if possible) to show how great your products are to increase the chances of a sale.
- Leverage Amazon A+ content to better convey the value of the product to increase the conversion rate.
- Get more Amazon reviews. The more reviews your products have, the higher you show up in search results, thereby increasing the chances of conversion.
- Monitor and adjust keyword bids manually to meet the target ACoS.
Amazon SEO is not enough! Hire a Top-Rated Amazon PPC Agency
If you have already opted for Amazon SEO services and think that it is worth your business, then you need to reconsider your decision carefully.
Amazon SEO is just not enough because you might be missing your sales on newly launched products.
A new product takes some time to organically rank in the Amazon search results because the A9 algorithm (the Amazon product ranking algorithm) considers factors like customer reviews and product conversion rate for ranking it at the top of the search results.
Opting for sponsored PPC ads can quickly increase the sales of your target product, which in turn can improve the organic ranking factors for your product.
Our Amazon PPC agency will help you target the most relevant shoppers with controlled ad spend that delivers the maximum ROI.